VusionGroup introduces today EdgeSense™, a highly innovative digital shelf system to reinvent the shelf-edge. This unique innovation is the result of more than ten years of research and development in smart rails & labels by the Group’s tech labs and brings a completely renewed IoT experience for physical commerce.
A harmonious blend of hardware and software, EdgeSense™ combines smart rails, battery-less digital displays with enhanced performance, new location-based services built on VusionOX and VusionCloud, while generating a substantial carbon footprint reduction compared to any existing ESL solution.
“2024 marks the year of the beginning of our new brand, VusionGroup, but also the debut of a true Retail IoT Revolution with the launch of EdgeSense TM. Today, we introduce the very first digital shelf system for physical commerce thanks to a decade of deep innovation and research in smart rails and labels. EdgeSenseTM reinvents the shelf-edge through its cutting-edge capabilities in a unique, sustainable way. With this new solution, we are proud to be once again at the forefront of retail tech innovation and to provide our customers with technologies for a positive commerce.”Andreas Rössl Group CTO of VusionGroup
The Shelf-Edge Revolution
EdgeSense™ delivers retail solutions and use cases previously deemed futuristic. From optimizing inventory management, accelerating in-store fulfilment capabilities, to streamlining in-store processes and integrating third-party devices, it empowers associates to work smarter.
Running the recently-launched VusionOX protocol and VusionCloud, EdgeSense™ integrates centralized communications, precise geolocation and device-to-device interactions to enable a wide range of location-based services at scale:
- Ultra-precise, real-time 3D geolocation and tracking for products.
- Personalized in-store navigation for associates and shoppers.
- Guided in-store fulfillment and replenishment.
- Personalized and contextual shopper interactions through geofencing.
- IoT management and data consolidation within a unified retail platform.
A Sensing Backbone Powered by the VusionCloud platform
Transforming physical stores into sensing hotspots, EdgeSense™ ushers in a new way of digitalizing retail. With unmatched in-store geolocation capabilities, built-in proximity sensing, and a foundation grounded in interoperability, it’s a blend of tech-forward features and sustainability, reinventing the way retailers, associates and consumers interact within stores.
Generating Data from the Aisles
With EdgeSense™, stores transform into living, breathing self-learning data hubs. Data flows in real-time from the shop floor, offering a holistic view of product interactions, customer behavior, and inventory shifts, bridging the digital-physical divide and driving informed decision-making.
Sustainability and Energy Efficient at its Core
EdgeSense™ drastically reduces the IoT carbon footprint for retailers. With one source powering up entire rails, EdgeSense™ reduces retailer’s carbon footprint by half for stores and store chains , when compared to established ESL solutions. Also available with innovations such as light-harvesting solar cells, EdgeSense™ offers the industry’s most extended battery lifetime embedded into an electronic shelf system, bringing power through the rails for additional sensing capabilities and supporting retailers in their ESG efforts.