Back to insights
Announcements | July 10, 2024 | 4 min read

Hy-Vee Focusing on Digital Transformation and Sustainability with VusionGroup Technology

Link to facebook Link to twitter Link to linkedin

Digital shelf tags and multiple VusionGroup solutions are helping the retailer address the ever-increasing consumer demands in a complex environment

Des Moines, IA & Nanterre, France – Hy-Vee, an employee-owned company operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually, has implemented a series of digital solutions from VusionGroup to help streamline the shopping experience for its customers.

Hy-Vee is using the VusionGroup platform to digitalize more than 230 of its stores, which are now able to update product prices and data automatically, rather than the labor-intensive process of printing and hanging paper price tags. The technology allows Hy-Vee to update prices and product information in real-time.

Additionally, the digital shelf tags allow Hy-Vee employees to focus on other tasks such as replenishment, merchandising, and most importantly customer service.

Beyond the pricing automation benefits from the VusionGroup platform, Hy-Vee will also be able to leverage other solutions designed by VusionGroup to enable a better, more sustainable retailing model:


  1. Intra-day promotions to reduce waste on perishable items, by leveraging the electronic shelf labels deployed in stores and the VusionCloud platform to lower prices automatically. Products with a shorter shelf life can quickly be marked down to further reduce food waste.
  1. In-store fulfillment, through the flashing LEDs on each electronic shelf label that help guide employees during their order preparation process. Through this capability,
    Hy-Vee can increase the productivity when fulfilling online orders.


Hy-Vee automatically connects VusionGroup IoT to existing wireless access points, eliminating the need for additional hardware in the store which dramatically reduces the carbon footprint and operational costs associated with the deployment of the solution.

“Partnering with VusionGroup helps us streamline multiple operations in our stores, and makes the labeling process significantly better for both our customers and our employees,” said Brian Young, Senior Vice President and Chief Information Officer of Hy-Vee. “The ease of use of the technology, coupled with the sustainability benefits we’ve realized, make VusionGroup’s tools a winning solution for us.”

“The digitalization of its stores enables Hy-Vee to create a richer experience for employees and shoppers, led by human-first innovation. Through automation, the retailer has more time to connect with today’s consumer where and when they need it. As physical commerce is evolving rapidly, VusionGroup’s mission is to help retailers such as Hy-Vee to thrive and achieve their digital transformation,” concluded Philippe Bottine, CEO North America and Group Deputy CEO for VusionGroup.

We’re here to help make your store smarter and more efficient.
This site is registered on as a development site. Switch to a production site key to remove this banner.