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Announcements | November 17, 2023 | 3 min read

SES-imagotag and Criteo build strategic partnership to unlock cutting-edge retail media opportunity

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ses-imagotag and criteo

We are excited to announce our latest innovation project in partnership with Criteo showcasing our latest solution, Vusion Engage.

The rise of retail media introduces immense potential for advertisers to better understand their audiences and engage them in a buying mindset. However, being the fastest-growing advertising segment comes with industry challenges. Disparate systems, fragmented processes, and inconsistent reporting methodologies are all symptomatic of so many retailers launching retail media businesses in a short span of time.  

Engage is an AI-powered digital screen technology that delivers personalized, interactive, and immersive experiences to shoppers, connecting retailers and brands in physical stores. It can be deployed in a variety of configurations, from single screens to large video walls, to suit any retail environment. 

 

Get to know the partnership  

Criteo and SES-imagotag’s Engage are bringing new in-store advertising capabilities to retailers, transforming the physical store into a digital asset and enabling enhanced omnichannel retail media capabilities for brands. Through this partnership, retailers will have the unique ability to deliver retail media campaigns in-store, which will help unlock enhanced measurement and targeting capabilities across online and offline environments for retailers. 

Criteo’s in-store and omnichannel platform (powered by Brandcrush), integrates natively with the Engage CMS to create a seamless brand booking flow for all monetizable assets. The integration supports inbound and outbound sales flows. Together, our technologies transfer booking data, creative assets, creative preferences, and all other relevant data points required for seamless content delivery and activation execution. 

The integration will enable proof of play and impression data to measure both brand compliance and performance.  

 

Unlock the retail media power of Criteo and SES-imagotag today 

For more information about how to deliver impactful messages at the shelf, visit : VUSION Engage – SES-imagotag

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