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Customer success story | November 7, 2023 | 4 min read

Discover how HANOS digitalizes their stores with SES-imagotag

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HANOS store

HANOS, an international food wholesaler, deploys the VUSION IoT Cloud Platform in 20 stores for a total of 600,000 ESLs to streamline store operations.


HANOS is an international food wholesaler with eighteen stores in the Netherlands and two in Belgium. It provides not only catering needs but also culinary inspiration and knowledge. 

HANOS and the SES-imagotag group partner to streamline operations in the Netherlands and Belgium, free up associates so they can focus on helping customers and enable a better overall shopping experience. With the roll-out of the VUSION IoT Cloud platform in 20 stores for a total of 600,000 ESLs, the companies improve the international food wholesaler business aisle by aisle. 

What was required by HANOS? 

To provide the best customer experience, HANOS decided to display more product information at the shelf. 



“We are fully committed to support our clients with fine products, expertise and the best customer experience; that is why we adopted the cutting-edge solutions provided by SES-imagotag to achieve operational excellence. We have been able to integrate SES-imagotag's solutions with our existing infrastructure, enabling a fast roll-out and low maintenance operations. At the same time, we are connecting all our ESLs in the Cloud, which allows us to manage and monitor very precisely each store in real-time.”

Max Brands IT Director of HANOS

How VUSION enables HANOS to drastically improve their in-store efficiency 

The VUSION IoT Cloud platform helps HANOS to revitalize their stores and embrace sustainable development by turning their physical stores intro powerful digital assets that are automated, data-driven and connected.  

Thanks to VUSION, the international retailer can manage their prices and promotions with more accuracy and improved agility while providing greater responsiveness in aisles. In addition, it can effectively eliminate pricing errors and reduce time spent on paper tag updates as well as focus on customer experience. Shoppers now can benefit from an enhanced experience. 

The deployment of the VUSION platform and SES-imagotag’s electronic shelf labels is accelerated thanks to the seamless integration with HANOS’ exisiting Aruba wireless infrastructure, which also results in a lower total cost of ownership and reduced IoT carbon footprint. 


“After our first successful pilot with HANOS, we are now delighted that they selected us in Benelux to streamline their operations. We are looking forward to helping them accelerate processes, free up associates and enable a better overall shopping experience for their customers.”

Nicolas Méraud VP Benelux of SES-imagotag


  • Automated prices & promotions; 
  • Eliminated pricing errors; 
  • Reduced time spent on paper tag updates; 
  • More time for associates to better serve customers;  
  • Enhanced shopping experience; 
  • Seamless integration with the in-store network infrastructure. 


“We are honored to have been selected by HANOS to assist them in their digitalization journey. This partnership is another testament to the relevance of our solutions for the wholesale industry, notably thanks the performance of our Cloud platform. This new contract also strengthens our market penetration in this vertical, which is becoming more and more strategic to us, as well as our leadership position in Europe, bringing us one step closer to our long-term strategic goals”

Sébastien Fourcy SEVP EMEA of SES-imagotag
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