Today at NRF 2024, VusionGroup announced a new partnership with Google Cloud to digitalize physical commerce, launching generative AI-powered solutions to boost in-store staff efficiency, accelerate retail media opportunities, and deliver seamless, engaging conversational services for shoppers.
The partnership will leverage VusionGroup’s deep knowledge and unrivaled footprint in Retail IoT, Computer Vision and In-Store Data Analytics and Google Cloud’s machine learning and generative AI capabilities.
By combining both companies’ technologies and industry expertise, retailers, brands, associates, and shoppers will benefit from the best that generative AI and retail IoT has to offer today, at scale. VusionGroup’s new solutions will enable natural language interactions with associates and shoppers, effectively improving experiences for both stakeholders, while providing further capabilities in predictive analytics, agile pricing, inventory management, supply chain optimization and waste reduction.
The hundreds of millions of displays deployed in stores by VusionGroup and its cloud platform will also benefit from Google Cloud’s generative AI image diffusion model, Imagen, to generate unique, personalized and relevant messages and advertising content that can be displayed at scale and in real-time, offering unique opportunities in the retail media market.
This synergy will create a dynamic retail ecosystem that caters to individual preferences, maximizes operational efficiency, boosts physical stores’ capabilities, and redefines how consumers and businesses interact in a hybrid commerce model.
Tarik Filali Ansary, EVP VusionCloud Platform commented: “At VusionGroup, we invent IoT and digital technologies that create a positive impact on society and enable a human-centered, sustainable commerce. Our new partnership with Google Cloud creates new pathways to further achieve that purpose, and deliver an improved experience for our customers, but also retail associates and shoppers.”
Rouzbeh Aminpour, Google Cloud, Principal Industry Solution Engineering, added: ‘’Bringing Google-quality, generative AI search capabilities across an organization’s entire ecosystem, including ESL and modern AI-first retail locations, has the potential to dramatically improve efficiencies and support the burgeoning retail media ad market opportunity for retailers.”