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Customer success story | June 20, 2023 | 4 min read

Unicoop Firenze, a leading Italian food retailer, selects SES-imagotag to digitize its stores

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SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that Unicoop Firenze (member of Coop Italia), a leader in Tuscany which operates one of the largest supermarket chains in Italy, has selected the VUSION IoT Cloud platform for the digitization of 110 stores.

Unicoop Firenze’s adoption of the VUSION IoT Cloud platform is driven by several significant external factors and internal requirements impacting its operations, such as inflation, supply chain efficiency, and satisfactory shelf-planning compliance. The company identified the need to be able to address market dynamics and shifting demands quickly, to have the capacity for greater real-time pricing agility, and to be aligned with the growth of e-commerce. Unicoop Firenze identified VUSION and its solutions as tools to monitor shelves centrally for product availability and ensure price synchronization across all channels.

SES-imagotag has so far rolled out cloud-connected VUSION ESLs across 40 of Unicoop Firenze’s stores and will complete the deployment across the remaining 70 locations — which range in size from large supermarkets to smaller mini-markets — by September 2023. Unicoop Firenze has also already installed Captana, a computer-vision-based solution for on-shelf availability monitoring and management, in several stores.

Riccardo Rapi, Chief Information Officer, Unicoop Firenze, stated: “We selected SES-imagotag for their leading presence in Italy and in such a dynamic market. With this deployment, we continue to accelerate our digital transformation with the VUSION platform and its solutions, which make our daily in-store operations more efficient. This partnership allows us also to transform our stores into high value digital assets, while creating a human-centric shopping experience.”

Sébastien Fourcy, SEVP EMEA at SES-imagotag, added: “We are delighted and grateful to be partnering with Unicoop Firenze for the digitization of their stores, providing solutions that will transform the way they operate as retailers. Italy is a major European market for our Group and thanks to Unicoop we are strengthening our leading position here, which is key to meet our Vusion 27 strategic plan objectives.”

Alessio Gruffé, VP Italy and Eastern Europe at SES-imagotag, concluded: “We are proud of the outstanding development we made in Italy and our leading position in this market, further strengthened by this new roll-out. Now more than ever, the VUSION platform solutions can truly empower store managers with the ability to run their locations with greater dexterity and focus on profitability-driving elements such as pricing agility, eliminating shelf out-of-stocks, using data analytics for more effective shelf and category management, as well as engaging with consumers at the shelf, where purchasing decisions are made.”

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