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Pricewatch Group is a dynamic, family-owned and operated group of service stations and convenience stores located throughout Sussex, UK.
Data and insights to manage stores strategically and improve customer experience
From the head office, Pricewatch found it challenging to gain comprehensive oversight of its forecourts and shops. They also had challenges in having timely reporting. This made it difficult to understand how effective strategies were and which areas needed improvement.
Manual adjustments of prices on the forecourt often led to missed updates, resulting in pricing discrepancies and a subpar customer experience.
“We have never had so much visibility over our stores. We had ideas of what was working and what wasn't, but everything was anecdotal. Now everything is data-driven. The stores love it too, some of the managers are addicted!”
Tom Buckley General Manager - Pricewatch
Pulse: the data solution tailored to increase store performance
VusionGroup transformed Pricewatch’s operations with Pulse, a Retail Intelligence software, enhanced by Electronic Shelf Labels (ESLs).
Pulse unified store data (Sales, product and ESL information) across all Pricewatch locations, offering quick, comprehensive insights and identifying issues via a singular platform. This platform empowered store teams with clear, insights and opportunities helping them to quickly take action to improve store performance.
Integrated seamlessly with ESLs, Pulse automatically highlighted pricing against competitor stores and relayed messaging directly to the ESLs. It also allowed Marketing teams to Spotlight products for campaigns.
VusionGroup’s seamless integration with Pricewatch’s existing tech stack, coupled with its all-in-one ESL and Retail Intelligence offerings, streamlined store operations and tackled Pricewatch’s challenges efficiently.
Key Results
Pricewatch today has total oversight over its operations, achieving visibility of their stores through automated reporting in just 15 minutes every day.
Leveraging Pulse led to a remarkable 50% reduction in waste in one of the stores. The platform also supported successful seasonal marketing, with a St. Patrick’s Day campaign boosting sales by 20% compared to the previous year.
Decision-making in stores has become data-centric, from product range selection to pricing strategies, enabling immediate, informed actions. Electronic Shelf Labels (ESLs) have automated pricing, spotlighted promotions, and improved store presentation.
Pricewatch now plans to expand the use of ESLs for in-store messaging and to explore additional Pulse features.
-50%
Waste Reduction – Waste cut in half with Pulse’s Insightful Impact
15mins
Rapid visibility and transparency within the Group: Pulse generated automated reports in 15 minutes, saving time and facilitating informed decision-making.
