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Announcements | September 23, 2021 | 2 min read

Coca-Cola to experiment SES-imagotag’s VUSION Ads technology in Japan

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SES-imagotag, (Euronext: SESL, FR0010282822) the global leader in digital solutions for physical retail, is pleased to announce that Coca-Cola will be using the VUSION Ads technology to deliver digital advertising and media content at the shelf in retail stores in Japan. This solution is based on cloud operated full HD shelf-displays (V:rail) allowing CPG brands to synchronize marketing campaigns across channels and display engaging content in stores.

This in-store advertising solution, already implemented in several countries around the world, will first be deployed in 22 locations across Tokyo’s districts. Fully based in the Cloud, VUSION Ads will enable Coca-Cola to boost in-store visibility and presence through synchronized and contextualized messaging, by leveraging VUSION Rails (full HD LCD rail displays) and the associated Cloud platform.

VUSION Ads will help Coca-Cola to drive up sales and raise its brand awareness among shoppers, while at the same time reducing cost linked to campaign executions. Coca-Cola will also be able to monitor content and results in real-time thanks to the V:Cloud platform analytics.

Ritchie Huang, VP of Sales & Strategic Alliances APAC at SES-imagotag: “VUSION Ads is a solution designed to help brands to maximize in-store visibility, synchronize campaigns across channels, and to create sales uplifts. Being selected by Coca-Cola for a first roll-out in Japan is a clear sign that this technology will enable brands to achieve these goals, and that the platform that we have developed is providing them with a decisive marketing and advertising solution.”

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