Thanks to the integration of rich and complementary data sources such as IoT (sales, loyalty cards, inventory, computer vision, electronic shelf labels, headquarters scheduling systems and merchandising plans, etc.), it is now possible to monitor store performance daily and optimize it for time savings and increased turnover.
This modular and multi-device solution (web application, tablet, and mobile) notably makes it possible to manage store compliance versus headquarters plans, benchmark and rank store performance versus comparable stores, and propose actions to take to quickly improve the store’s commercial efficiency.
Addressing both stores (store manager/department manager), retailer headquarters, and supplier sales forces, the application responds to the different use cases of these personas and makes it possible to assign tasks between the different stakeholders to accelerate in-store implementation.
Measure, compare, and implement the right strategies in real time.
Evaluate each store’s performance using key metrics, ensure compliance with headquarters’ standards, and identify high-impact priority actions to quickly improve sales efficiency, from the store floor to headquarters.
Manage and Improve Your Stores’ Performance
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Benchmark and Rank Store Performance Versus Comparable Stores
The first use case of the application is focused on performance monitoring. Four sets of indicators make up an overall score enabling stores to be ranked and positioned versus a group of comparable stores:
- Performance
- Price image
- Supply chain
- NPS
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Monitor Store Compliance Versus Headquarters Plans
The objective of this second use case is to identify the compliance rate of stores on different themes: does the store execute what has been recommended by headquarters? Five major themes are covered within this framework:
- Assortment: compliance with the product schedule
- Merchandising: compliance with the planogram
- Promotion: compliance with the promotional plan
- Price: compliance with recommended prices
- Supply chain: compliance with negotiated service rates
- Store upkeep
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Propose Actions to Improve the Store’s Commercial Efficiency
Within this third area, for each store, actions are identified and proposed to the different personas, with an associated incremental gain potential.
These tasks are categorized by theme (the six previous themes) and identified by product category. The store manager will therefore, for example, be able to prioritize the actions to assign to their teams according to the gain potential and the store’s performance, understand the rationale behind the proposed task, and very quickly carry it out.
For headquarters, the aggregation of this data will make it possible to identify priority levers by region, category, and store to quickly implement corrective action plans and interact effectively with the different regional or local managers.
In conclusion, the aggregation of diverse data sources encapsulated within a multi-device application offers stores and headquarters a disruptive tool to improve customer experience and commercial efficiency daily by working across all the levers available to a store. By using this technology intelligently, food retail players can not only optimize their operations, but also better respond to customer needs, resulting in greater efficiency, profitability growth, and higher customer satisfaction.