Electronic Shelf Labels

Electronic shelf labels are the key to transforming your physical store into a digital asset. With Vusion’s high-resolution labels, you benefit from direct communication capabilities with your customers, perform automatic updates, and guarantee the integrity of the information displayed on the shelves.

Implementing ESLs provides several key advantages for store operations:

• Operational Efficiency: Dramatically reduce time spent on pricing tasks – retailers like Lee’s Discount Liquor update prices 8x faster with ESLs, while stores like Kavanagh’s save up to 10 hours per week on ticket changes. ESLs eliminate manual pricing processes and pricing errors, as demonstrated by Westside Market.
• Enhanced Inventory Management: Save up to 2 hours daily on gap scans and increase on-shelf availability by up to 7% through prioritized replenishment. ESLs help streamline the ordering process and increase inventory accuracy.
• Improved Store Performance: Boost sales by up to 2% through better execution. ESLs assist with planogram execution and help ensure products are properly placed and stocked.
• Customer Experience: Enhance the shopping experience through automated pricing and promotion management while eliminating pricing errors that impact customer satisfaction.

These benefits can lead to increased sales and improved store performance.

Electronic Shelf Labels (ESLs) integrate seamlessly with existing Point-of-Sale (POS) systems, ensuring consistent and accurate pricing and product information across all platforms. This integration facilitates optimal inventory and pricing management, enabling retailers to update prices and maintain synchronization between shelves and checkout. By automating these processes, ESLs help reduce manual errors, enhance operational efficiency, and improve the shopping experience.

ESLs are powered by energy-efficient batteries designed for extended operation. The battery life varies depending on the model and usage conditions. Vusion electronic shelf labels, such as the V-Tag series and V300 BWR Series, offer a battery lifespan of up to 15 years, catering to diverse retail needs. When a battery eventually depletes, the ESL unit can be refurbished rather than discarded. Vusion’s electronic shelf labels are designed with eco-friendly features, allowing for battery replacement and parts reuse to extend the device’s lifecycle.

The price of electronic shelf labels (ESLs) depends on store size, label format, and deployment strategy. On average, unit costs range from $6 to $25 depending on functionalities such as color display, NFC, or size. But what matters most is long-term ROI. By eliminating manual pricing updates, ESLs significantly reduce labor costs and pricing errors. Retailers typically recoup their investment within 12 to 24 months, thanks to operational efficiencies and improved pricing accuracy. (Source: IDC)

Replacing paper tags with ESLs can eliminate over 200,000 paper labels annually per store. This transition reduces CO₂ emissions, lowers paper consumption, and removes the need for frequent reprinting and transport. In fresh categories, markdowns via ESLs help reduce food waste by automatically adjusting prices as expiry dates approach. This enables smarter inventory rotation and more sustainable stock management. (Source: Statista)

Modern ESLs use encrypted, low-power wireless protocols designed specifically for retail environments. Communications between labels, access points, and cloud platforms are protected using industry-standard encryption (such as AES-128), with strong authentication mechanisms. All data transmissions are monitored and logged to ensure compliance and traceability. Vusion’s infrastructure is designed to meet enterprise-grade security standards, with robust safeguards in place to prevent tampering, spoofing, or data leaks. Integration with existing IT environments also includes API-level access controls and secure data pipelines—meeting the expectations of retail IT and data governance teams.