In-Store Digital Retail Media

In-Store Digital Retail Media is Vusion’s in-store marketing and digital activation platform. It connects shelves, digital displays, and mobile journeys to deliver targeted content directly at the point of decision. By unifying real-time data, shopper signals, and digital signage, In-Store Digital Retail Media transforms stores into agile media environments where marketing teams can launch, adjust, and measure campaigns instantly across the network.

• Precise and agile campaign programming and execution directly at the shelf.
• Integration of marketing content with accurate price information on in-store touchpoints.
• Flexibility of in-store touchpoints, customizable to store concepts, available space, and marketing objectives (size, color options, dynamic or static content).
• Comprehensive analytics offering monitoring of execution, analysis of foot traffic, proximity, and dwell time via sensors, along with performance measurement through shopper data analytics.

The solution offers an in-store marketing platform, empowering both retailers and brands to launch digital campaigns directly within physical stores. Leveraging Shelf Edge rails and V700/ESLs strategically positioned at the shelf, its ensures messages are delivered precisely when and where shoppers are making purchasing decisions. These dynamic digital campaigns not only captivate shoppers but also optimize ad spend returns for brands, while simultaneously driving additional revenues for retailers.

Its acts as an intermediary between retailers and brands, encouraging the use of self-service tools to facilitate content publication and ensure retailers profit from selling ad space.

Vusion’s retail marketing solution offers extensive customization options to adapt to diverse retail environments. Content can be tailored to suit specific needs, ensuring relevance and effectiveness. Additionally, various hardware configurations, such as rails of different lengths and monitors of different sizes (ranging from 60cm to 120cm) including options like LCD or e-paper displays, can be implemented to match the requirements of different retail spaces. Clients can leverage our API to seamlessly integrate our marketing platform with their CMS, allowing for comprehensive customization and integration tailored to their unique environment and objectives.

In-Store Digital Retail Media enhances the in-store journey by guiding shoppers, surfacing relevant product information, and offering tailored alternatives when items are unavailable. It bridges online and offline behaviors: shoppers receive the same contextual cues they get online—ratings, nutrition, labels, badges—directly in the aisle. This reduces friction, shortens decision time, and creates a more intuitive store experience.

In-Store Digital Retail Media powers a broad set of retail marketing solutions, including digital shelf content, end cap video activations, smart digital signage, localized campaigns, and contextual promotions. Marketing teams use In-Store Digital Retail Media to run consistent, data-driven storytelling across shelves, aisles, and high-traffic zones—ensuring that every display is current, coordinated, and aligned with shopper demand.

End caps are among the highest-impact areas in store. In-Store Digital Retail Media allows retailers to deploy captivating content—videos, messaging, and targeted promotions—instantly on these high-value touchpoints. Campaigns can be tailored by store cluster, time of day, or inventory status, ensuring each display remains relevant and aligned with real-time shopper traffic.

Yes. In-Store Digital Retail Media uses store context signals such as product availability, promotions, category priorities, and local shopper profiles to adapt what is displayed on shelves or screens. Retailers can highlight alternatives when a product is out of stock, show attribute-based tags (e.g., vegan, organic), or display localized promotions that reflect store-specific demand.

In-Store Digital Retail Media is designed to fit into retail ecosystems. It integrates with common CMS solutions, loyalty apps, POS systems, and e-commerce platforms to synchronize product data, availability information, and campaign assets. This ensures that shoppers receive consistent messages across digital and physical channels.

In-Store Digital Retail Media links online intent with in-store decision-making. Shoppers can access enhanced product content via NFC, QR codes, or digital shelf displays. When an item is unavailable, In-Store Digital Retail Media can surface online alternatives or direct shoppers to other store aisles. This continuity helps retailers reduce lost sales and maintain a unified brand experience across channels.

Yes. In-Store Digital Retail Media can showcase rich product content including certifications, NutriScores, ingredient details, usage videos, sustainability labels, and promotional messaging. This helps shoppers make confident decisions without needing to consult a mobile search or external source.

In-Store Digital Retail Media supports multiple formats, from ESL-based digital content to larger digital screens, video rails, and interactive displays. Retailers can choose the hardware mix that fits their format and marketing strategy. In-Store Digital Retail Media manages all devices centrally, ensuring consistent activation across the network.

Yes. Marketing and retail media teams can launch, update, or pause campaigns in real time across any store or group of stores. In-Store Digital Retail Media provides visibility into content status, activations, and operational compliance, ensuring that campaigns are executed consistently and with agility.

In-Store Digital Retail Media provides metrics on campaign activation, display uptime, zone-level engagement, and execution compliance. Combined with store traffic and sales data, retailers gain insight into the impact of end caps, in-aisle screens, and contextual messages. This helps marketing teams refine targeting and justify retail media investments.

Yes. In-Store Digital Retail Media powers digital in-store retail media programs by enabling brands to activate targeted campaigns on end caps, shelf displays, and digital signage. Retailers can offer CPG partners measurable, high-impact placements that leverage real-time product availability and store context—driving new revenue streams without adding operational burden.

In-Store Digital Retail Media integrates with electronic shelf labels (ESLs) to synchronize content and promotions with merchandising plans. When combined with Captana’s real-time availability insights, In-Store Digital Retail Media can adjust content dynamically—for example, pausing media on unavailable items or promoting substitutes instantly. This alignment strengthens the impact of retail marketing and reduces wasted impressions.

Yes. In-Store Digital Retail Media is built for enterprise retail environments with thousands of devices across hundreds of stores. Campaigns, updates, and compliance checks can be managed from a single interface. The platform ensures consistent performance and fast rollouts across diverse store formats.

Deployment is streamlined and scalable. After initial configuration and hardware setup, stores can be activated rapidly. Training is minimal: store teams use an intuitive interface, while marketing and central teams manage most campaigns from HQ. Retailers typically see operational readiness within weeks of project kickoff.