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Extra Shop becomes latest Belgian retailer to select Vusion’s solutions, soon deployed in 1,700+ stores across Belgium retail chains
February 4, 2026 – Vusion the global leader in AI-powered digitalization solutions for physical commerce, has been selected by Extra Shop to deploy its solutions in 40 of their locations in Belgium. These solutions will be installed by Vusion’s partner Proximus NXT. With this new roll-out, more than 1,700 stores from key retailers will be running Vusion’ technology in the country.
Extra Shop will deploy the Vusion platform and smart Electronic Shelf Labels (ESLs) throughout their stores to improve both customer and employee satisfaction. By leveraging the Vusion solutions, Extra Shop will effectively highlight specific campaigns and product information, while displaying price and promotional information at the right place and time, adapting to their customers’ expectations.
Associates will also benefit from greater productivity and a better work environment as they will be able to be guided during their restocking process thanks to geolocation and LEDs placed on each ESL.
“We are thrilled to partner with Vusion to bring advanced digital solutions to our stores. This collaboration will not only enhance our operational efficiency, but also keep our employees motivated and enthusiastic about improving the shopping experience for our customers. We selected Vusion for both their high-impact digital solutions and their clear leadership in innovation, AI & Data at the service of retailers. We are eager to witness the positive impact of these innovations in our stores and are confident that our customers will benefit from an enhanced shopping experience,” said Laurent Vanden Brande, Head of Supply Chain and IT at Extra Shop.
“This new recent partnership further highlights the pioneering state-of-mind shown by retailers in , but also the relevance of this country for our strategy in Europe. Extra Shop joins the likes of many other key retail chains in this country, and all our teams have been committed to make this roll-out a success for everyone. We look forward to continuing our expansion as the market leader not only in Belgium, but throughout the Benelux”, concluded Sébastien Fourcy, SEVP EMEA at Vusion.
Belgium stores across various sectors, including grocery, consumer electronics, DIY, gas stations and others, as Colruyt, Okay, Proximus shops, Mediamarkt, Jysk, and DIY retailers have already launched their digital transformation through Vusion’s cutting-edge solutions. Thanks to Vusion’s solutions based on IoT, Cloud, Data, Computer Vision and Artificial Intelligence, more and more Belgian retailers are improving their operational efficiency while reducing costs and waste, toward a more sustainable model, and a better experience for shoppers and employees.
The Vusion platform will enable to track, monitor and update their devices anytime, from anywhere. Extra Shop will also benefit from the seamless integration between Vusion platform and their Cisco-Meraki wireless infrastructure, leading to faster deployments and a reduced IoT footprint. Out of the 1,700 installed stores in Belgium, already 1,500 are connected to the Vusion platform.
About Extra Shop
Founded in 1992 by Greet Huysentruyt and Stephan Lesage, Extra Shop is a Belgian non-food retail group specialized in maintenance and household products, cosmetics, home decoration, and seasonal categories such as outdoor furniture and Christmas decoration. The company has grown steadily over the years and today employs more than 500 people across 47 stores in Belgium.
Extra Shop is known for offering a broad and accessible assortment, combining everyday essentials with seasonal inspiration, while maintaining a strong focus on in-store experience and customer proximity.
Still 100% family-owned, with Greet Huysentruyt and Stephan Lesage as sole shareholders, Extra Shop is managed with a long-term vision and a hands-on approach. Building on its strong Belgian roots, the group continues to invest in its retail network and plans to open three additional stores in 2026, further strengthening its presence in the Belgian retail landscape.
About Proximus NXT
As leading IT & Communications services provider and integrator in the Benelux, Proximus NXT is all about bringing people and technology together. We leverage innovation to transform opportunities and big ideas of organizations into tangible outcomes.
Our ecosystem of partners, industry advisors and experts work together as one team to empower the digital transformation of businesses and organizations, big and small. The key to this lies in combining end-to-end fixed and mobile networks with IT expertise in the fields of data, cloud, workplace, security, IOT and analytics.
We encourage our stakeholders to venture further and challenge the status quo, co-creating and building on our know-how in next-gen connectivity and IT.
Beyond maximizing the business opportunities digital transformation has to offer, Proximus NXT is committed to deploying our country’s networks of the future. We are convinced that building a more inclusive connected world based on trust will allow society to bloom, laying the foundation for a brighter tomorrow.
Proximus NXT is part of the Proximus Group.
For more information, visit www.proximus.be/enterprise & www.proximus.be/nxt.
