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Summary:
VusionGroup introduces EdgeSense, a next-generation retail infrastructure that reinvents the shelf edge by combining AI-powered computer vision, real-time analytics, and smart locationing to deliver unmatched visibility and execution accuracy on the store floor. EdgeSense captures data directly at the shelf, turning it into actionable insights that help retailers reduce out-of-stocks, improve planogram compliance, automate replenishment triggers, and elevate overall operational performance. This innovation exemplifies the future of connected, data-driven retail stores and reinforces Vusion’s leadership in intelligent store technology for global markets.
VusionGroup introduces today EdgeSense™, a highly innovative digital shelf system to reinvent the shelf-edge. This unique innovation is the result of more than ten years of research and development in smart rails & labels by the Group’s tech labs and brings a completely renewed IoT experience for physical commerce.
A harmonious blend of hardware and software, EdgeSense™ combines smart rails, battery-less digital displays with enhanced performance, new location-based services built on VusionOX and VusionCloud, while generating a substantial carbon footprint reduction compared to any existing ESL solution.
“2024 marks the year of the beginning of our new brand, VusionGroup, but also the debut of a true Retail IoT Revolution with the launch of EdgeSense TM. Today, we introduce the very first digital shelf system for physical commerce thanks to a decade of deep innovation and research in smart rails and labels. EdgeSenseTM reinvents the shelf-edge through its cutting-edge capabilities in a unique, sustainable way. With this new solution, we are proud to be once again at the forefront of retail tech innovation and to provide our customers with technologies for a positive commerce.”
Andreas Rössl Group CTO of VusionGroup
The Shelf-Edge Revolution
EdgeSense™ delivers retail solutions and use cases previously deemed futuristic. From optimizing inventory management, accelerating in-store fulfilment capabilities, to streamlining in-store processes and integrating third-party devices, it empowers associates to work smarter.
Running the recently-launched VusionOX protocol and VusionCloud, EdgeSense™ integrates centralized communications, precise geolocation and device-to-device interactions to enable a wide range of location-based services at scale:
- Ultra-precise, real-time 3D geolocation and tracking for products.
- Personalized in-store navigation for associates and shoppers.
- Guided in-store fulfillment and replenishment.
- Personalized and contextual shopper interactions through geofencing.
- IoT management and data consolidation within a unified retail platform.
A Sensing Backbone Powered by the VusionCloud platform
Transforming physical stores into sensing hotspots, EdgeSense™ ushers in a new way of digitalizing retail. With unmatched in-store geolocation capabilities, built-in proximity sensing, and a foundation grounded in interoperability, it’s a blend of tech-forward features and sustainability, reinventing the way retailers, associates and consumers interact within stores.
Generating Data from the Aisles
With EdgeSense™, stores transform into living, breathing self-learning data hubs. Data flows in real-time from the shop floor, offering a holistic view of product interactions, customer behavior, and inventory shifts, bridging the digital-physical divide and driving informed decision-making.
Sustainability and Energy Efficient at its Core
EdgeSense™ drastically reduces the IoT carbon footprint for retailers. With one source powering up entire rails, EdgeSense™ reduces retailer’s carbon footprint by half for stores and store chains , when compared to established ESL solutions. Also available with innovations such as light-harvesting solar cells, EdgeSense™ offers the industry’s most extended battery lifetime embedded into an electronic shelf system, bringing power through the rails for additional sensing capabilities and supporting retailers in their ESG efforts.
EdgeSense is Vusion’s next-generation retail infrastructure platform that integrates AI computer vision, real-time analytics, smart digital shelf technologies, and Bluetooth locationing to provide deep visibility and actionable insights at the shelf edge.
EdgeSense captures visual and sensor data from shelves and turns it into structured, actionable information in real time — enabling retailers to automatically detect out-of-stocks, monitor planogram compliance, and guide associates with precise locationing cues.
EdgeSense helps retailers:
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Reduce lost sales from out-of-stocks
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Improve compliance with merchandising plans
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Automate corrective actions and replenishment
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Enhance associate productivity
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Strengthen customer satisfaction and in-store experiences
EdgeSense leverages AI-powered computer vision to interpret shelf imagery, classify product presence/absence, and quickly detect execution gaps — turning visual input into reliable, real-time operational data.
Yes. EdgeSense is designed for a wide range of retail environments, including grocery, convenience, specialty, and big-box stores, and supports both small-format urban outlets and large-format supermarkets.
By providing real-time, shelf-level insights and automation, EdgeSense enables retailers across Europe, North America, Asia-Pacific, and emerging markets to modernize store operations, improve performance KPIs, and deliver consistent omnichannel execution.
EdgeSense reduces manual tasks by automating detection and alerts, guides associates with precise location cues, and ensures they focus on high-value customer engagement rather than manual audits.
