.png){kind=small}
Senukai will implement state-of-the-art Vusion’s solutions in their full store portfolio across Baltics.
January 28, 2026 – Vusion, the global leader in AI-powered digitalization solutions for physical commerce, has been selected as a strategic partner by Senukai, DIY retail chain leader in the Baltics, to roll out its cutting-edge technology across all their 94 stores.
Senukai will implement Vusion’s technology to simplify inventory management and improve restocking, enhance pricing and promotions management, while offering shoppers a better experience.
“The upcoming deployment of Vusion’s technology is an important part of our strategic innovation development plan,” said Jovita Daškevičienė, Executive Director for the Baltic countries at Senukai Group. “By investing in this, we aim to set a new standard for retail in the Baltics and ensure the best possible shopping experience for our customers.”
The Vusion platform empowers Senukai to centrally manage pricing and promotional updates across its entire store network, eliminating manual tasks and enabling faster, more accurate execution. This automation allows store teams to focus on customer care and meaningful interactions, while ensuring smoother daily operations and greater overall efficiency. Additionally, electronic shelf labels (ESLs) display inventory data directly on the shelf and can flash to signal replenishment needs – streamlining restocking workflows and improving product availability. By leveraging Vusion’s broad ESL portfolio, stores can now deliver timely and relevant information with precision, enhancing the overall customer experience.
Furthermore, Senukai has initiated a pilot trial of Vusion’s AI and Computer vision driven solution in the electronics and detergent product areas to enhance on-shelf availability.
“We are pleased to support Senukai in accelerating their digital transformation and improving efficiency across their store network,” said Sébastien Fourcy, SEVP EMEA, Vusion. “This partnership strengthens Vusion’s presence in the Nordics, Baltics, and across Europe, and aligns with our vertical diversification strategy towards 2027. It also addresses the growing demand for DIY solutions in the region, as we help physical stores become smarter, more connected, and better equipped to deliver long-term value.”
The deployment of Vusion’s solutions will begin with the full digitalization of the small and large household appliances and IT equipment departments across all Senukai stores, following a six-month rollout plan. This will be followed by a broader implementation phase extending through 2026 and 2027. Additionally, Vusion’s value-added partner Hansab will play a pivotal role in this rollout, bringing local expertise and technical support to ensure a seamless implementation and long-term success. Hansab was also actively involved in the selling and winning process, helping to demonstrate the superiority of Vusion’s solution and secure stakeholder confidence.
About Kesko Senukai
Headquartered in Kaunas, Lithuania, Kesko Senukai is the primary provider of DIY, home improvement, and household appliances across the Baltic region. The company’s goal is to create a modern, customer-oriented shopping experience and introduce innovations in both physical and electronic commerce.
The company manages a comprehensive infrastructure comprising 94 physical locations, including both corporate and franchise-based stores, and six e-commerce platforms operating under the Senukai, K-Senukai, K-Rauta, and 1A trademarks.
The organization maintains a 20% share of the Baltic DIY retail market and is the only entity in the region to offer a fully integrated multi-channel shopping experience.
About Vusion
Vusion (formerly Vusion) is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.
The group develops technologies that bring together the Internet of Things (IoT), data, and artificial intelligence (AI) to power Connected Commerce — transforming physical stores into intelligent, efficient, and sustainable environments for retailers, associates, and shoppers. It provides stores with solutions for operational excellence, local ecommerce, data-driven commerce, and retail media & shopper experiences. Through its integrated ecosystem, comprised of three layers, Vusion Intelligence, Vusion Connect, and Vusion Retail IoT, Vusion delivers the Artificial Intelligence of Things (AioT) for retail, helping the industry unlock higher performance, better experiences, and more responsible growth.
A pioneer in Positive Commerce, Vusion is committed to building a more sustainable, transparent, and human-centered retail future. The company supports the United Nations Global Compact initiative and has received a Platinum Sustainability Rating from EcoVadis, the world’s reference for business sustainability ratings.
Vusion is listed in compartment A of Euronext™ Paris and is a member of the SBF120 Index.
