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- During EuroShop, the largest retail trade show in the world, L&T has received a reta award, in the category “Smart Store”, for the digitalization of its store with Vusion and GK Air technologies.
- L&T has equipped its store with smart hangtags to streamline operations, deliver real-time retail intelligence, and offer shoppers the most competitive prices through a new AI-powered platform.
February 24, 2026 – Vusion, the global leader in providing digitalization solutions for physical commerce, and its partner GK AIR have been selected by Lengermann & Trieschmann (L&T), one of the largest fashion and sports retailers in Germany, to digitize its store operations. The project has been recognized by a reta Award in the category “Smart Store” during EuroShop 2026, the largest retail trade show in the world. This award positions Vusion as a reta Top Supplier 2026.
Starting with the 2025 autumn/winter collection, L&T has launched the rollout of Vusion ESway smart hangtags, fully integrated with GK AIR’s AI-powered price optimization platform.
The project also marks a significant milestone in L&T’s digital transformation journey. The ESway smart hangtags, powered by state-of-the-art wireless technology, enable to localize items in the store, improve stock visibility, and identify stock transfers. The solution captures valuable data on how often products are moved around, brought to the fitting room, and which other products they have been combined with. Merged with sales data, L&T can access detailed insights into customer behavior and in-store engagement.
In addition to automated stock visibility, the smart hangtags enable real-time price updates at item level. As a result, L&T store employees no longer need to manually tag items during collection launches or markdown cycles. Seasonal discount campaigns can be managed centrally and instantly synchronized with the online store.
The technology connects seamlessly with L&T’s ERP system, Vusion’s cloud platform, and GK AIR’s pricing engine. It empowers the retailer to control pricing efficiently, based on live sales data, inventory levels, and market trends. GK AIR’s solution forecasts demand and suggests adjusted pricing and promotions in real time.
“The interaction between smart labels and powerful AI for price management has given us a strategic advantage. The data and resulting optimization deliver immediate value, making this investment a genuine success story for L&T,” declared Vivien Moor, Project Manager Corporate Development, L&T.
“Our technology translates L&T’s strategy into precise, data-driven pricing for every product, delivering a level of responsiveness and precision that is truly game-changing,” explained Sandy Preuß, Head of Sales & Strategic Solutions and Vice President at GK AIR.
“We are very excited about this partnership with L&T and GK. Thanks to GK AIR AI-powered technology, we are better answering the needs of fashion retail, a new vertical for us in the region, thereby contributing to our Vusion ’27 strategy”, said Guillaume Portier, EVP Global Partner, Vusion.
About L&T
L&T is a fashion, sports, and lifestyle retail company that has received numerous awards, including Best Fashion Retailer of the Year 2024. With a sales area of 25,000 m², L&T is among Germany’s leading premium fashion and sporting goods retailers and has been an integral part of the city of Osnabrück for more than 110 years.
As a third-generation family business, we place great emphasis on sustainable, future-oriented, and customer-centric operations. This commitment is reflected in our continuously expanding range of fashion, lifestyle, and dining experiences.
We continue to grow, inspire our customers every day, and passionately strive to deliver the best shopping and leisure experience for all fashion and sports enthusiasts.
About GK AIR
GK is a leading global provider of cloud-based software solutions for the retail industry, with more than 570,000 retail and payment installations in over 65 countries. More than 1,350 employees worldwide work at GK to provide solutions for a holistic shopping experience.
GK Artificial Intelligence for Retail AG (GK AIR) is a subsidiary of GK and offers cloud-based solutions for retailers to automate personalization and pricing processes using artificial intelligence. Leading retail companies rely on GK AIR, including OBI, Thalia, Douglas, C&A, Würth Group, Kärcher, Berner, Bergzeit, 11Teamsports, coop, Popken Fashion, Falke, Bike Components, HSE, Hugendubel and many more.
With ready-to-use AI applications and powerful, self-learning algorithms that provide deep insights into product and customer behavior, GK is changing the shopping experience. In store, online and beyond.
