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Customer success story | March 14, 2019 | 3 min read

Ooredoo announces Digital Price Tag system roll-out

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Ooredoo is an international telecommunications company headquartered in Doha, Qatar. Ooredoo has kicked off a new paperless price tag system called ePaper labels at the Ooredoo shop along Old Airport Road, and will extend the rollout of the new solution to other Ooredoo shops very soon, evidencing its commitment to environmental responsibility and digitalisation.

The new digital price tag system – the first to be used in Qatar – provides a number of benefits to customers and shops, as well as the environment.
Obviously, without the need for paper, the new system is entirely sustainable and environment-friendly. Costs of ink, paper, and labour are reduced, and the potential for mistakes is greatly reduced; price tags are synchronised with central pricing systems, increasing accuracy and allowing any amendments to be carried out quickly and easily. Promotions and special offers can also quickly and easily be incorporated into the system to reflect on the digital price tags.

All labels are near-field communication (NFC) enabled, meaning the technology installed can communicate directly with the customer’s smartphone. There is also a QR code that can be scanned and pushed to Ooredoo online channels to provide features of the displayed device or enable online purchase.

Customer service will be enhanced by the introduction of the tags, as staff will spend less time on paper tagging and can spend more time focusing on customer needs. And from a visual perspective, shops look neater, more digitalised and modern.

Speaking about the new digital tag system, Manar Khalifa al-Muraikhi, director, public relations and corporate communications at Ooredoo, said: “We’re constantly looking at ways to improve the customer experience at our shops, and ways to improve our business in line with our corporate strategy. Digitalising our price tagging system is of great benefit to our customers and also propels us further along our path to complete digitisation, a key goal for Ooredoo.”

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