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Customer success story | January 17, 2022 | 3 min read

NAPA, the leading Auto Parts retailer in North America, selects SES-imagotag for its stores in Canada

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SES-imagotag, (Euronext: SESL, FR0010282822) the global leader in digital solutions for physical retail, today announced that it has been selected by UAP – NAPA Auto Parts Canada, the leading retailer in Canada for auto parts. The agreement establishes SES-imagotag as the exclusive digital tag vendor for their corporate stores, as well as for the unique referral by the group for their associate stores (franchisees) in Canada, representing over 700 locations.

By opting for SES-imagotag as their unique digital tag supplier, after testing multiple vendors, NAPA will have the opportunity to leverage the VUSION Retail IoT Cloud platform to boost in-store efficiency and to empower their staff to focus on high-value-added tasks, while enhancing the experience offered to their customers.

To better monitor their shelves and items, NAPA will also implement the Captana Sensor Cloud platform, which combines computer vision and artificial intelligence (AI) technologies to maximize product availability and to ensure merchandising compliance. The North American retailer will also incorporate incremental value-added services for NAPA customers through the VUSION Ads solution, using Full-HD LCD displays (VUSION Rails) that enable better marketing campaigns across channels, boosting shopper engagement.

Paola Bianchi, Director, Digital Strategy & Retail at NAPA Canada, commented: “Throughout our corporate stores and franchisees, we want to achieve perfect pricing accuracy and execution to focus store associates on high-value-added tasks to deliver the best experience to our customers. We selected SES-imagotag for the ease of setting up our stores thanks to their leading-edge Cloud and IoT platform. It was also the only company that we felt capable of perfectly answering our current business challenges through their technology and servicing capabilities, as well as being able to scale and develop new solutions in the future to support our growth.”

Philippe Bottine, CEO North America at SES-imagotag concluded: “We are delighted to be opening a new vertical market in the auto space with NAPA Canada. As an industry leader, NAPA Canada will be able to remain agile and competitive in a very dynamic market with the digitization of their stores and we are proud to be contributing to that digitization by boosting in store efficiency, improving operational support and analysis, and increasing shopper engagement. We are excited for this partnership and the opportunities to come as we expand in the auto market.”

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