- 2.1 million new-generation labels will be implemented in KIWI stores across Norway
- Former digital labels will be collected and refurbished by SES-imagotag
SES-imagotag, (Euronext: SESL, FR0010282822) the global leader in Electronic Shelf Labels (ESLs) and digital solutions for physical retail, today announced that it has been selected by KIWI, together with its partner Diebold Nixdorf, to renew the ESL technology previously deployed by the Group in hundreds of KIWI stores across Norway.
After being one of the first retail chains in Scandinavia to massively roll-out electronic labels in store, KIWI will benefit from the latest ESL technology available in the industry with this new contract. 320 locations were already successfully equipped in autumn 2020 and a second wave is signed for a rollout in 120 additional stores in autumn 2021/spring 2022. SES-imagotag and Diebold Nixdorf in collaboration with KIWI will also oversee the collect and refurbishment of existing in-store labels, emphasizing sustainability and recyclability as key drivers of the Group strategy.
Sébastien Fourcy, SEVP EMEA at SES-imagotag, commented: “We are thrilled to continue our collaboration with KIWI to help them achieve their digital transformation through this contract with a historical partner. Giving a second life to labels with refurbishment is a step further in our Roadmap for
Positive Retail initiative, and it highlights our commitment towards circular economy objectives. Last, this new success story with a key retailer in the Nordic countries further cements our leading position in the region.”