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Announcements | June 18, 2024 | 3 min read

French grocery retailer Match accelerates the digitalization of its stores with VusionGroup

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After an initial deployment phase, Match is speeding up the digitalization of its stores with VusionGroup, the global leader in digitalization solution for physical commerce. 

Now, 75 stores – two-thirds of the chain’s network – are equipped with 1.5m electronic labels. Installed on shelves, they notably automate the display of prices and promotions, saving time for associates, while reducing errors usually induced by manual price changes.  

Through a shared innovative vision, Match and VusionGroup (Euronext: VU, FR0010282822) are accelerating a collaboration initiated several years ago around the digitalization of stores.  

Beyond pricing automation, these labels display valuable information for the consumer, but also for store associates, with information on deliveries or stock levels. 

Nicolas Dewailly, Match French Managing Director, comments: « The roll-out of VusionGroup solutions at Match has several objectives. First of all, the automation of
real-time prices and promotions to increase store productivity, but also to ensure price agility so we can respond to competition. We also want to create a better work environment for store associates, who no longer have to manually change prices. The VusionGroup solution also meets a major need by guaranteeing the reliability of our prices as we reduce price errors between shelf displays and prices paid at checkouts. This is essential to maintain our customers’ trust. » 

Jean-Bernard Thomas, CIO of Match French, adds: « VusionGroup has a strong experience in Cloud solutions, therefore we have decided to deploy our stores on the VusionCloud platform, which provides numerous features in terms of security, flexibility and monitoring. » 

Further store digitalization is expected as Match also plans to add pick-to-light functionality to its labels for in-store online order preparation. Through the flashing LEDs on labels, activated on demand, store associates will be guided to the right location, allowing them to easily and quickly identify products. As a result, order preparation time is optimized and productivity increases. 

Sébastien Fourcy, SEVP EMEA VusionGroup, concludes: « We are proud to have been able to demonstrate to Match the benefits of our Cloud platform. The chain wants to move further in their digitalization process. As such, we will soon support them in their  e-Commerce in-store order preparation to improve their productivity, as well as in the management of stockout thanks to Captana which maximizes product availability on shelves, increase sales and reduce waste. » 

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