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The Fresh Market
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Challenge
As the Fresh Market scaled, execution became harder to manage. Price changes were manual, and visibility into on-shelf availability was limited.
Teams completed 6,500+ price changes each month, slowing execution and increasing inconsistency.
At the same time, instock gaps and shrink remained persistent risks, impacting both sales and experience.
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Solution
To reduce manual work and improve execution, The Fresh Market redesigned price and on-shelf availability management, integrating digital shelf technology and real-time visibility into daily store operations. They deployed solutions as :
- 11K+ Electronic Shelf Labels
- Captana Shelf Cameras
- VusionLive and Pulse Analytics
Together, these capabilities automate price execution and on-shelf monitoring, enabling faster action with less manual effort.
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Results
Captana automates shelf monitoring, detecting empty facings and replenishment needs multiple times per day.
Store teams receive actionable alerts through VusionLive, replacing manual gap scans and enable faster correction.
With as strong store-level adoption, Captana became a core operational tool, supporting The Fresh Market’s data-driven approach to daily execution.
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This partnership with Vusion reflects our commitment that Availability is Hospitality and to equipping teams with intentional design that makes execution simpler, availability more reliable and hospitality more consistent. When our shelves are full and our teams have clarity, we consistently deliver the experience our guests expect ― every day, in every store.
Brian Johnson President and CEO of the Fresh Market
