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A new era for associates, shoppers, and store operations powered by Bluetooth Low Energy, EdgeSense and on-device AI.
February 25, 2026 – Vusion (Euronext: VU, FR0010282822) and Qualcomm Technologies, Inc. today announced the release of “The AI-Native StoreTM: The New Operating System for Physical Commerce”, a jointly developed white paper describing how BLE-native infrastructure, intelligent shelves, spatial signals, and on-device AI will redefine how stores operate, how associates work, and how shoppers engage.
Retailers entering this new era face a decisive infrastructure choice. Stores that are not built on Bluetooth Low Energy and intelligent shelf-edge systems will simply not be able to interact with the consumers they serve. Today’s shoppers walk in with BLE-native devices (smartphones, earbuds, wearables, or smart glasses) expecting guidance and real-time support. Stores without BLE and EdgeSense remain effectively silent: unable to sense intent, personalize moments, or connect engagement to conversion. As the industry shifts toward AI-native retail, this becomes a structural disadvantage: a form of lock-in to older operating models that cannot compete with real-time, responsive stores.
AI-native storesTM unlock value across the board for retailers:
- Better on-shelf availability and double-digit improvements in shelf condition
- Faster, more accurate picking for local e-commerce
- 60–90 minutes of associate time saved per shift
- Clearer, more confident shopper decision-making in the aisle
- Deterministic, closed-loop retail media attribution
- Up to 1.5–2 points of operating margin upside
Art Miller, VP and Global Head of Retail, Qualcomm Technologies, Inc: “AI at the edge will transform everyday environments and retail is leading the way. The next era of intelligent computing happens at the edge, on the devices and sensors we use every day. Retail is one of the industries best positioned to benefit from this shift. Together with Vusion, we are empowering stores to run AI natively, unlocking new levels of responsiveness and enabling richer interactions between stores, associates and shoppers. BLE and on-device AI will be central to this transformation.”
Thierry Gadou, Chairman & CEO, Vusion: “AI-native storesTM reshape the economics and the experience of physical commerce. They mark the next decade of retail transformation, giving associates the clarity and guidance they need, while helping shoppers make better decisions. BLE connectivity, EdgeSense intelligence and on-device AI create stores that are not just more connected, but more efficient, more interactive, and more profitable. With Qualcomm, we are bringing AI into physical commerce, making the store itself intelligent, responsive, and continuously improving.”
Together, Vusion and Qualcomm Technologies are creating a new retail infrastructure that is open, scalable, and built for AI-native experiences, powered by Bluetooth Low Energy, the global connectivity standard already embedded in billions of consumer devices and uniquely suited to deliver real-time intelligence and seamless in-aisle interaction with shoppers.
The full whitepaper is available for download here: https://www.vusion.com/the-ai‑native-store/
AI-Native Store
An AI-native store is a retail environment where connected infrastructure, real-time data, and artificial intelligence are embedded into daily operations. It enables continuous visibility into shelves, inventory, and product information, helping store teams improve execution and make faster, more informed decisions.
Vusion and Qualcomm combine retail IoT infrastructure with edge AI processing to create real-time store intelligence. Vusion connects the shelf edge, store systems, and data platforms, while Qualcomm enables in-store data processing, allowing insights to be generated instantly and reliably.
Shelf-edge intelligence is the ability to capture and act on real-time data at the shelf level. It helps retailers improve product availability, ensure accurate product information, and maintain consistent merchandising standards across the store.
AI improves store operations by turning real-time data into actionable insights. Store teams can identify gaps on shelves, prioritize replenishment, and maintain high standards of execution, leading to better product availability and smoother daily operations.
Electronic shelf labels provide a digital connection at the shelf edge. They synchronize product information, support operational accuracy, and act as a foundation for real-time communication between store systems and physical shelves.
Edge AI allows data to be processed directly within the store. This enables faster insights, supports real-time decision-making, and helps store teams respond quickly to on-shelf conditions and operational priorities.
Vusion provides store teams with real-time visibility into shelf conditions, inventory status, and product information. This helps associates focus on merchandising quality, product availability, and customer service, strengthening overall store performance.
Vusion delivers a connected retail platform that integrates IoT, data, and AI across the entire store. While competitors are often associated with shelf labeling, Vusion enables a broader approach focused on store intelligence, execution, and operational visibility.
Real-time shelf data ensures that products are available, correctly placed, and supported with accurate information. This helps retailers maintain consistent execution, reduce errors, and deliver a more reliable in-store experience.
