National and Local Promotions

Obtain an optimal predictive version of your commercial plan, by promotional EAN x week, considering a detailed brief (balance between categories, promotional sales objective per week, number of offers, events/themes, etc.) as well as the expected level of funding by supplier. Play with this proposal and modify it until you are satisfied.

For each planned promotion, enter the defined parameters (products, price, type of discount, period, scope of stores) and obtain an estimate of expected turnover.

For each catalog, obtain a detailed view of its performance during the promotion (recruitment and basket effects) and after the promotion (carry-over and stock-up effects), considering cannibalization of the shelf base. This performance evaluation is accessible at all levels of granularity (stores, products, categories, etc.).

For all product groups (total FMCG, category, sub-category, etc.), obtain a detailed view of their performance during the promotion (recruitment and basket effects) and after the promotion (carry-over and stock-up effects), considering cannibalization on the shelf base. Also identify the key success factors (type of brand, type of discount, etc.).

Analyze the loyalty of your buyers, identify the segments or individuals that require analysis, trigger CRM campaigns, and analyze CRM ROI/performance according to a complete set of KPIs (conversion, impact on frequency, basket size, overall consumption, etc.).

Throughout the year, monitor all your investments, funded by the retailer or by brands, with a consolidated view of promotions and CRM activations. Track the ROI of all your investments and develop scenarios for planning your future investments.