VUSIONLIVE

For Brands

Take advantage of personalized support and maximize your business’s performance in product assortment, promotions, merchandising, and logistics.

Harness the power of transactional data and AI to make smarter business decisions

In an increasingly complex and competitive retail environment, the ability to leverage data has become a decisive competitive advantage. Through a consumer-centric approach that combines transactional data, loyalty insights, computer vision, and advanced analytics, we help manufacturers and retailers optimize assortments, improve promotional performance, enhance marketing effectiveness, and strengthen commercial collaboration. Our solutions transform large volumes of data into actionable, measurable insights that drive better decisions at every stage of the shopper journey.

Drivers of Sales Performance

Assortment
Optimize your product portfolio with a consumer-centric, data-driven Revenue Management approach.
- Prioritize SKUs based on performance and strategic objectives.
- Build optimized assortments by retailer and category.
- Compare customer mix scenarios and optimize investment decisions.
- Monitor in-store execution of distribution agreements.
- Streamline your product portfolio by reducing duplication and cannibalization.
Promotion
Measure, simulate, and optimize your promotional strategies to maximize business impact.
- Analyze the real impact of promotions before, during, and after activation.
- Identify the most effective promotional mechanics.
- Measure cannibalization and stockpiling effects.
- Forecast expected sales before launch.
- Compare promotional scenarios across brands or retailers.
Sales Effectiveness
Leverage computer vision and data analytics to improve operational and commercial performance in-store.
- Automatically detect out-of-stocks and optimize inventory.
- Anticipate risks related to product expiration dates.
- Analyze shopper behavior in-store.
- Adjust pricing more quickly in response to competitors.
- Combine computer vision with loyalty data to measure sales shifts and anticipate stock-outs.

The Keys to More Effective Marketing

Measure Marketing Data
Turn customer and transactional data into smarter, measurable marketing decisions.
- Accurately measure the impact of marketing campaigns and promotions.
- Leverage transactional and loyalty data to better understand your customers.
- Analyze omnichannel and digital customer behavior.
- Track marketing KPIs through a decision-oriented platform.
- Optimize strategies using fresh, granular, and actionable data.
Marketing & Consumer Analytics
Better understand your consumers to accelerate brand growth and innovation.
- Analyze your brand’s performance within its category.
- Identify customer acquisition and loyalty opportunities.
- Measure the true performance of product innovations.
- Understand switching behavior between brands and products.
- Detect emerging trends and new consumption opportunities.
Retailer Collaboration
Strengthen retailer relationships through a shared view of performance and data.
- Build collaborative category management plans.
- Develop assortment strategies together.
- Optimize promotional plans with retail partners.
- Deliver merchandising initiatives based on shopper insights.
- Measure results together and drive continuous action plans.