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Vusion’s advanced technology will enable INTERSPAR to streamline store operations and enhance product visibility across their stores in Austria
March 18, 2026 – Vusion, the global leader in AI-powered digitalization solutions for physical commerce, announced today it is partnering with one of the Austrian grocery leaders, INTERSPAR. The subsidiary of SPAR Österreichische Warenhandels AG will deploy its cutting-edge solutions across INTERSPAR and Maximarkt stores in Austria.
With the Vusion platform, INTERSPAR now manages pricing and promotions centrally across all stores, eliminating manual updates and speeding up execution with accuracy. To meet the communication needs of different product categories, the retailer uses a range of Vusion’s electronic shelf labels (ESL). Larger displays are especially effective in fresh areas like bakery and delicatessen, where clear visibility of ingredients, allergens or promotional messages is essential. This flexible setup ensures customers always see accurate, up-to-date information at the shelf, building transparency and trust.
Furthermore, the technology enables shop-in-shop systems, such as those operated by SPAR Group’s meat and sausage manufacturer TANN in INTERSPAR stores, to control their price and product communication independently. This way they can flexibly manage promotions, keep their inventory balanced and eventually offer their customers a better experience.
“After rolling out Vusion’s electronic shelf labels in 27 INTERSPAR hypermarkets, we are planning to deploy around 20 additional locations this year. The four-color ESLs provide accurate price and product information, while colored frames, for example for organic products, offer additional guidance. Our employees benefit from faster processes, giving them more time for personalized customer service,” says Johannes Holzleitner, Managing Director of INTERSPAR Austria.
“By adopting our latest technologies, INTERSPAR is set to boost operational performance and reinforce shopper trust through real-time pricing accuracy and transparent shelf-edge communication. INTERSPAR’s confidence in our cutting-edge solutions reflects the strong momentum behind our mission to digitally transform physical retail across the DACH region.” commented Sébastien Fourcy, SEVP EMEA, Vusion.
INTERSPAR also benefits from the native integration into the wireless infrastructure of the stores. This enables to saves costs by avoiding additional hardware and installation, and also accelerates the rollout itself.
About INTERSPAR
INTERSPAR, the largest subsidiary of SPAR Österreichische Warenhandels-AG, has developed into the market leader in the hypermarket sector since its founding in 1970, employing more than 10,000 people. The company operates 78 INTERSPAR locations, around 70 gastronomy outlets, and eight in-house artisan bakeries.
INTERSPAR offers everything for daily life at home in a unique combination of around 50,000 food and non-food products on retail spaces of up to 5,000 m². The innovative online shop for home and leisure at interspar.at features 10,500 products for the kitchen, dining, and household. As one of Austria’s most comprehensively stocked wine retailers, INTERSPAR offers up to 4,700 wines, spirits, delicacies, a wide variety of herbs and spices, as well as coffee and tea specialties in its stores and online at weinwelt.at. INTERSPAR’s shopping services — including ordering, reservation and in-store pickup, or home delivery — complement its online offering.
Mag. Johannes Holzleitner has been Managing Director of INTERSPAR since 2021.
For further information, visit interspar.at/unternehmen.
