Leading Dutch Organic Food Retailer Ekoplaza Partners with VusionGroup to Boost Store Efficiency and Sustainability

Ekoplaza, the largest organic supermarket chain in the Netherlands, will deploy VusionGroup’s solutions to enhance store efficiency and sustainability. 

March 06, 2025, VusionGroup (VU – FR0010282822), the global leader in digitalization solutions for commerce, today announced the roll-out of its multicolor smart Electronical Shelf Labels (ESLs) and VusionCloud platform at Ekoplaza, the leading organic supermarket chain in the Netherlands. 

After a successful pilot installation in July 2024 in Den Bosch, the Dutch pioneer in sustainable retail will now implement VusionGroup’s innovative solutions across their stores. 

“At Ekoplaza, we are committed to ensuring efficient and effective processes that align with our dedication to quality and sustainability. VusionGroup’s solutions will enable us to enhance our store operations, provide clearer product information, and support our core values. By improving the customer experience and achieving cost savings and efficiency, we can continue to offernhigh-quality, eco-friendly products to consumers.” commented Luc Heijl, omnichannel manager of Ekoplaza. 

The VusionCloud platform will enable Ekoplaza to remotely manage and update ESLs, ensuring pricing accuracy and efficient in-store communications across all locations in a secure environment. This will save valuable time for associates, allowing the retailer to focus on maintaining the quality and ethical sourcing of their products. 

Additionally, ESLs will automatically trigger out-of-stock notifications through a specific display update to better inform consumers and associates. Ekoplaza is also set to explore additional features in the future, such as pick-to-light, to further improve the in-store e-Commerce order preparation. 

“We are excited to collaborate with Ekoplaza on their digital transformation journey. Our Cloud platform and ESL solution will enable the Dutch retailer to streamline operations, enhance the shopping experience, and uphold their commitment to sustainability. This partnership marks a significant step forward in our mission to create a positive impact across the EMEA region”, concludes Sébastien Fourcy, SEVP EMEA of VusionGroup. 

The integration with Cisco Meraki’s Wi-Fi infrastructure will facilitate faster deployment and reduce costs and the carbon footprint of the implementation of the solution as there is no need for extra hardware. Additionally, the use of recycled plastic in ESLs and their fixtures, along with sustainable Cloud hosting by Microsoft, aligns with Ekoplaza’s ESG commitments.