Vusion and Mediaperformances: Transforming In-Store Retail Media

Through their strategic partnership, Vusion and Mediaperformances are combining their expertise to accelerate the development of in-store retail media, offering retailers and brands innovative solutions to engage shoppers throughout the purchasing journey.

The collaboration brings together Vusion’s digital display technologies and Mediaperformances’ retail media expertise to deliver a comprehensive in-store advertising offering

By integrating LCD screens and full-color ePaper solutions in various formats, the partnership enables retailers and CPG brands to create impactful, targeted advertising experiences at key touchpoints throughout the store.

This collaboration reflects a shared ambition to transform physical stores into powerful retail media channels, enhancing shopper engagement while creating new monetization opportunities for retailers.