Improving Fulfillment Efficiency and Accuracy of Instacart Orders

An employee-owned supermarket chain of 260+ stores in the Midwest and Southern U.S., driven to deliver superior customer service.

Challenge

As a major Midwestern grocer continued its digital transformation journey, a key opportunity emerged to enhance the efficiency and accuracy of its growing online order volume. The objective was to support third-party fulfillment while improving the shopper experience and reducing order errors.

Solution

By integrating Vusion’s  IoT platform and electronic shelf labels with Instacart’s app, a “Pick to Light” system was introduced. When personal shoppers selected items from their digital pick list, the corresponding shelf label would flash—making it faster and easier to locate products and ensure the right item was chosen.

Results

This seamless enhancement led to a 1% increase in total online grocery sales, a reduction of one substitution per order on average, and time saved across each transaction—approximately 45 seconds faster per order. The result: a smoother fulfillment process, greater shopper confidence, and a more streamlined store experience.