English
The Fresh Market
From Price Tags to Store Performance
How The Fresh Market improved availability, execution, and efficiency through purpose-designed store systems. Automation and visibility that reduce manual work by helping employees, protect freshness, and give store teams clear direction ― every day, in every store.
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%Reduction in lost sales since May 2025
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Hoursof labor saved weekly per store
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%OSA improvement in pilot stores
Our Impact
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Challenge
As the Fresh Market scaled, execution became harder to manage. Price changes were manual, and visibility into on-shelf availability was limited.
Teams completed 6,500+ price changes each month, slowing execution and increasing inconsistency.
At the same time, instock gaps and shrink remained persistent risks, impacting both sales and experience.
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Solution
To reduce manual work and improve execution, The Fresh Market redesigned price and on-shelf availability management, integrating digital shelf technology and real-time visibility into daily store operations. They deployed solutions as :
- 11K+ Electronic Shelf Labels
- Captana Shelf Cameras
- VusionLive and Pulse Analytics
Together, these capabilities automate price execution and on-shelf monitoring, enabling faster action with less manual effort.
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Results
Computer vision & AI automates shelf monitoring, detecting empty facings and replenishment needs multiple times per day.
Store teams receive actionable alerts through VusionLive, replacing manual gap scans and enable faster correction.
With as strong store-level adoption, computer vision & AI became a core operational tool, supporting The Fresh Market’s data-driven approach to daily execution.
This partnership with Vusion reflects our commitment to availability and hospitality and to equipping teams with intentional design that makes execution simpler, availability more reliable and hospitality more consistent. When our shelves are full and our teams have clarity, we consistently deliver the experience our guests expect everyday, in every store.