Growing Sales Through Clear Visibility of Product Attributes

A premium grocery retailer in the UK, and a flagship store of the group, combines the look & feel of a compact supermarket and world-class food emporium.

Challenge

A regional grocer facing intense competitive pressure turned to digital transformation to sharpen its edge, launching a fully integrated “digital store” experience. One strategic opportunity identified was to increase sales of kosher products by appealing to vegan and vegetarian shoppers

Solution

Using electronic shelf labels, the grocer implemented a simple yet effective enhancement—displaying nutrition symbols directly on the shelf labels across 70 key products. This clear, at-shelf visibility helped shoppers quickly identify items aligned with their dietary preferences.

Results

Over a five-month period, the results spoke volumes: while overall store sales were down 7% due to market headwinds, unit sales of kosher-labeled products rose 9.3%. Even more notably, margin dollars climbed 12.4% and basket sizes for these items increased by 10.6%, underscoring the value of targeted digital enhancements.