Self-Learning Bakery

Challenge

A regional grocer faced the familiar challenge of minimizing end-of-day waste of freshly baked breakfast pastries and croissants—items with a short shelf life and tight margins.

Solution

To address this, the team implemented automated price adjustments through electronic shelf labels, launching daily campaigns that reduced prices by 30% at 6 p.m. This strategy encouraged timely purchases, improved visibility of discounts, and ensured pricing consistency at the shelf through Pulse-enabled updates and targeted messaging.

Results

The results were compelling: waste was reduced by 31%, and sales of campaign products rose by 12%. By combining automation with strategic timing, the grocer transformed a routine operational challenge into an efficient and revenue-positive solution.