Leveraging In-Store Foot Traffic to Drive Revenue Growth

A grocers' cooperative headquartered in Texas, provisioning more than 700 independent, member-owned stores in seven states.

Challenge

A major cooperative grocery distributor serving over 700 independent, member-owned supermarkets sought to accelerate growth of its private-label products—without relying on traditional price promotions.

Solution

To achieve this, they launched an in-store retail media program across 120 stores representing a diverse cross-section of their retail network. The program leveraged smart shelf rails to deliver scheduled, targeted digital campaigns directly at the shelf, where shoppers make purchase decisions.

Results

By integrating content delivery into the physical store environment, the initiative created a more engaging point-of-purchase experience. The result was significant: private-label products featured in the campaign saw sales lift between 2X and 4X across multiple categories and locations.