Enhancing the Customer Experience Through Automated Pricing

The largest specialty mattress retailer in the U.S. with more than 2,300 stores across all 
50 states. Its mission is to “help people find the mattress of their dreams.

Challenge

In a highly competitive category facing pressure from direct-to-consumer entrants, one leading specialty bedding retailer set out to elevate its in-store experience and streamline operations. To succeed, store teams needed to reduce time spent on routine tasks—like updating price signage—so they could focus on delivering better service to shoppers.

Solution

A system of electronic shelf labels was deployed across more than 2,300 locations, enabling real-time pricing and promotional updates without the need for manual intervention. This ensured consistent and accurate information at the point of sale, minimizing confusion and building shopper trust—especially around financing offers and local price matching.

Results

With centralized control over market-based pricing and the flexibility to adjust offers instantly, store teams were empowered to deliver faster, more competitive experiences. The result: a 1-point increase in national market share year-over-year, reinforcing the retailer’s position as the category leader at 18%.