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Announcements | January 5, 2022 | 3 min read

SES-imagotag completes the acquisition of Irish data analytics start-up MarketHub with founder Roy Horgan to join SES-imagotag’s executive team

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SES-imagotag, (Euronext: SESL, FR0010282822) the global leader in IoT solutions and smart labels for physical retail, deepens its investment into intelligent retail by completing the 100% acquisition of Irish data analytics start-up MarketHub Technologies Limited. With its founder Roy Horgan to join the SES-imagotag global executive team as Group SEVP of Strategy, Marketing and Communications.

SES-imagotag has held a majority holding in the Irish retail analytics start-up since 2019 and is delighted to announce the 100% acquisition of the remaining shares of MarketHub with immediate effect.

Group Chairman and CEO Thierry Gadou welcomes the MarketHub founder Roy Horgan and team to the SES-imagotag group where they will be responsible for further developing a data center of excellence from their headquarters at Cork, Ireland.

Thierry Gadou, Chairman and CEO of the SES-imagotag group comments: “As SES-imagotag continues to scale its VUSION Retail IoT Cloud platform across its 30,000 stores, the MarketHub acquisition further develops our presence in retail data science and helps extend the range of disruptive technologies connected to the VUSION platform. The numerous synergies between our solutions will strengthen our leading position in the convergence of physical and digital retail.”

Roy Horgan, Founder and CEO of MarketHub concludes: “At MarketHub, it is our belief that every store underperforms. We created the vision of the self-learning store where stores can become agile, smarter, and adapt. Joining SES-imagotag allows us not only to be part of one of Europe’s fastest growing technology companies, but to also scale our data-led insights to unprecedented levels. On a personal note, I am also excited and energized by joining the SES-imagotag family; this is a great outcome for both companies.”


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