Keynote Summary:
At NRF 2026: Retail’s Big Show in New York City, Vusion and dm drogerie markt presented “The Intelligent Store: How dm and Vusion Are Shaping the Future of Retail,” a keynote focused on how AI, real-time shelf visibility, and EdgeSense technology are transforming store operations. The session highlighted innovations like digital twins, automated out-of-stock detection, guided replenishment, and AI-native locationing that improve availability, accuracy, and execution in physical stores. This keynote reinforces the shift toward intelligent, connected retail environments that empower store teams and enhance the customer experience.
Insights from Industry Leaders
Curious how AI is transforming the in store experience? Watch our NRF 2026 keynote, “The Intelligent Store, How dm and Vusion Are Shaping the Future of Retail,” featuring:
• Christian Wild, Director Instore Logistics, dm drogerie markt Deutschland
• Jenny Jasper, Director Instore Logistics, dmTECH GmbH
• Andreas Rößl, SEVP, Group CTO and Co CEO, Vusion
• Aaron Cheris, Global Retail Practice Head, Bain & Company
“Instore logistics is becoming more precise, more connected, and more supportive of our store teams. With real time insights and automated accuracy, we can focus on what matters most, the customer.”
– Christian Wild, Director Instore Logistics, dm drogerie markt Deutschland
NRF 2026 Keynote Main Highlights
- 00:01 The intelligent store, why visibility and measurability matter
- 00:10 dm’s digital twin, robotics ecosystem, and in store data foundation
- 00:17 How EdgeSense transforms shelves into connected infrastructure
- 00:22 Real time out of stock detection and automated replenishment guidance
- 00:26 Locationing, guided tasks, and the next era of AI native store operations
What You Will Learn
- How dm uses AI, robots, and EdgeSense to improve availability and accuracy
- How real time shelf sensing enables faster replenishment and fewer execution gaps
- How locationing prepares stores for the next generation of guided work and personalized customer engagement
- How data, culture, and long term partnerships unlock scalable transformation
Watch the full keynote on demand to see how intelligent stores become reality.
At NRF 2026: Retail’s Big Show in New York City, Vusion and dm drogerie markt presented “The Intelligent Store,” highlighting how AI, real-time shelf visibility, and connected store technologies are transforming physical retail operations.
An Intelligent Store uses AI, computer vision, real-time data, and connected infrastructure to automate operations, improve product availability, and enhance in-store execution. It integrates digital shelf labels, IoT devices, and advanced analytics to create a data-driven retail environment.
Real-time shelf visibility allows retailers to detect out-of-stocks instantly, guide store associates to affected products, and improve replenishment accuracy. This reduces lost sales, improves labor efficiency, and enhances the overall customer experience.
The keynote showcased innovations such as:
-
AI-powered shelf monitoring
-
Digital twins of the store environment
-
Automated out-of-stock detection
-
Guided replenishment workflows
-
AI-native locationing technology
These technologies support scalable retail digitalization across global markets.
NRF: Retail’s Big Show is one of the world’s largest retail industry events, bringing together global retailers, technology providers, and industry leaders to showcase emerging trends, solutions, and strategies shaping the future of commerce.
Retailers worldwide can adopt intelligent store technologies to improve operational efficiency, reduce shrink, optimize inventory accuracy, and strengthen omnichannel performance. AI-driven infrastructure enables more resilient, scalable store operations across international markets.
