{"id":27152,"date":"2026-06-23T09:55:09","date_gmt":"2026-06-23T09:55:09","guid":{"rendered":"https:\/\/www.vusion.com\/?p=27152"},"modified":"2026-06-30T13:39:34","modified_gmt":"2026-06-30T13:39:34","slug":"magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech","status":"publish","type":"post","link":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/","title":{"rendered":"Magasins conversationnels : les Directeurs G\u00e9n\u00e9raux de Vusion et de Morrisons discutent de l\u2019avenir du retail \u00e0 VivaTech"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Lors du salon VivaTech, Rami Baitieh, Directeur G\u00e9n\u00e9ral de Morrison et figure du secteur de la distribution, a partag\u00e9 sa vision du magasin connect\u00e9 avec Thierry Gadou, Pr\u00e9sident directeur g\u00e9n\u00e9ral<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"tx_solution":[],"tx_solution_2024":[],"tx_industry":[],"tx_role":[],"tx_topic":[],"class_list":["post-27152","post","type-post","status-publish","format-standard","hentry","category-article-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magasins conversationnels : Avenir du retail \u00e0 Vivatech | Vusion<\/title>\n<meta name=\"description\" content=\"At VivaTech, Rami Baitieh, CEO of Morrisons and retail leader, shared insights on the connected store with Thierry Gadou, Chairman and CEO at Vusion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magasins conversationnels : Avenir du retail \u00e0 Vivatech | Vusion\" \/>\n<meta property=\"og:description\" content=\"At VivaTech, Rami Baitieh, CEO of Morrisons and retail leader, shared insights on the connected store with Thierry Gadou, Chairman and CEO at Vusion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/\" \/>\n<meta property=\"og:site_name\" content=\"Vusion\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T09:55:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T13:39:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vusion.com\/wp-content\/uploads\/2024\/01\/Vusion_dark_V.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fanny Lampre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vusion\" \/>\n<meta name=\"twitter:site\" content=\"@vusion\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Lampre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/\"},\"author\":{\"name\":\"Fanny Lampre\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#\\\/schema\\\/person\\\/70277d78b7974315927f3bbc7377d4d8\"},\"headline\":\"Magasins conversationnels : les Directeurs G\u00e9n\u00e9raux de Vusion et de Morrisons discutent de l\u2019avenir du retail \u00e0 VivaTech\",\"datePublished\":\"2026-06-23T09:55:09+00:00\",\"dateModified\":\"2026-06-30T13:39:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/\"},\"wordCount\":19,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#organization\"},\"articleSection\":[\"Article\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/\",\"url\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/\",\"name\":\"Magasins conversationnels : Avenir du retail \u00e0 Vivatech | Vusion\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-06-23T09:55:09+00:00\",\"dateModified\":\"2026-06-30T13:39:34+00:00\",\"description\":\"At VivaTech, Rami Baitieh, CEO of Morrisons and retail leader, shared insights on the connected store with Thierry Gadou, Chairman and CEO at Vusion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/insights\\\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magasins conversationnels : les Directeurs G\u00e9n\u00e9raux de Vusion et de Morrisons discutent de l\u2019avenir du retail \u00e0 VivaTech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/\",\"name\":\"Vusion\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#organization\",\"name\":\"Vusion\",\"alternateName\":\"Vusion\",\"url\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vusion.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VusionLogo.svg\",\"contentUrl\":\"https:\\\/\\\/www.vusion.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VusionLogo.svg\",\"width\":191,\"height\":31,\"caption\":\"Vusion\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/vusion\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vusiongroup\\\/\",\"https:\\\/\\\/www.instagram.com\\\/wearevusion\\\/\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/VusionGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vusion.com\\\/fr\\\/#\\\/schema\\\/person\\\/70277d78b7974315927f3bbc7377d4d8\",\"name\":\"Fanny Lampre\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Magasins conversationnels : Avenir du retail \u00e0 Vivatech | Vusion","description":"At VivaTech, Rami Baitieh, CEO of Morrisons and retail leader, shared insights on the connected store with Thierry Gadou, Chairman and CEO at Vusion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/","og_locale":"fr_FR","og_type":"article","og_title":"Magasins conversationnels : Avenir du retail \u00e0 Vivatech | Vusion","og_description":"At VivaTech, Rami Baitieh, CEO of Morrisons and retail leader, shared insights on the connected store with Thierry Gadou, Chairman and CEO at Vusion.","og_url":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/","og_site_name":"Vusion","article_published_time":"2026-06-23T09:55:09+00:00","article_modified_time":"2026-06-30T13:39:34+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.vusion.com\/wp-content\/uploads\/2024\/01\/Vusion_dark_V.png","type":"image\/png"}],"author":"Fanny Lampre","twitter_card":"summary_large_image","twitter_creator":"@vusion","twitter_site":"@vusion","twitter_misc":{"\u00c9crit par":"Fanny Lampre","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/#article","isPartOf":{"@id":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/"},"author":{"name":"Fanny Lampre","@id":"https:\/\/www.vusion.com\/fr\/#\/schema\/person\/70277d78b7974315927f3bbc7377d4d8"},"headline":"Magasins conversationnels : les Directeurs G\u00e9n\u00e9raux de Vusion et de Morrisons discutent de l\u2019avenir du retail \u00e0 VivaTech","datePublished":"2026-06-23T09:55:09+00:00","dateModified":"2026-06-30T13:39:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/"},"wordCount":19,"publisher":{"@id":"https:\/\/www.vusion.com\/fr\/#organization"},"articleSection":["Article"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/","url":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/","name":"Magasins conversationnels : Avenir du retail \u00e0 Vivatech | Vusion","isPartOf":{"@id":"https:\/\/www.vusion.com\/fr\/#website"},"datePublished":"2026-06-23T09:55:09+00:00","dateModified":"2026-06-30T13:39:34+00:00","description":"At VivaTech, Rami Baitieh, CEO of Morrisons and retail leader, shared insights on the connected store with Thierry Gadou, Chairman and CEO at Vusion.","breadcrumb":{"@id":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vusion.com\/fr\/insights\/magasins-conversationnels-directeurs-generaux-vusion-morrisons-avenir-retail-vivatech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vusion.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Magasins conversationnels : les Directeurs G\u00e9n\u00e9raux de Vusion et de Morrisons discutent de l\u2019avenir du retail \u00e0 VivaTech"}]},{"@type":"WebSite","@id":"https:\/\/www.vusion.com\/fr\/#website","url":"https:\/\/www.vusion.com\/fr\/","name":"Vusion","description":"","publisher":{"@id":"https:\/\/www.vusion.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vusion.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.vusion.com\/fr\/#organization","name":"Vusion","alternateName":"Vusion","url":"https:\/\/www.vusion.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.vusion.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.vusion.com\/wp-content\/uploads\/2023\/12\/VusionLogo.svg","contentUrl":"https:\/\/www.vusion.com\/wp-content\/uploads\/2023\/12\/VusionLogo.svg","width":191,"height":31,"caption":"Vusion"},"image":{"@id":"https:\/\/www.vusion.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/vusion","https:\/\/www.linkedin.com\/company\/vusiongroup\/","https:\/\/www.instagram.com\/wearevusion\/","https:\/\/fr.wikipedia.org\/wiki\/VusionGroup"]},{"@type":"Person","@id":"https:\/\/www.vusion.com\/fr\/#\/schema\/person\/70277d78b7974315927f3bbc7377d4d8","name":"Fanny Lampre"}]}},"_links":{"self":[{"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/posts\/27152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/comments?post=27152"}],"version-history":[{"count":3,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/posts\/27152\/revisions"}],"predecessor-version":[{"id":27171,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/posts\/27152\/revisions\/27171"}],"wp:attachment":[{"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/media?parent=27152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/categories?post=27152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/tags?post=27152"},{"taxonomy":"tx_solution","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/tx_solution?post=27152"},{"taxonomy":"tx_solution_2024","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/tx_solution_2024?post=27152"},{"taxonomy":"tx_industry","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/tx_industry?post=27152"},{"taxonomy":"tx_role","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/tx_role?post=27152"},{"taxonomy":"tx_topic","embeddable":true,"href":"https:\/\/www.vusion.com\/fr\/wp-json\/wp\/v2\/tx_topic?post=27152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}