Internet Video Market

The digital media market is the most rapidly growing sector in the $1.4 Trillion (USD) global media industry. Internet video is growing at more than 50% per year and will soon represent 90% of all Internet traffic. But most Internet video is a "charity", not a business. Consumers are refusing to pay for low quality Internet video. In order to create sustainable business models around Internet video, the media industry must support 4 macro trends:

Viewer Shifting:Consumers are spending more hours per week in front of computers and fewer hours per week in front of televisions.

Time Shifting: Consumers are now accustomed to the DVR ’time shifting’ effect - they want to watch programs on their own schedules.

Pure Digital:Sales of physical media, such as CD-ROM music and DVD movies are declining rapidly as consumers shift to pure digital streaming.

HD Expectations:HD-TV creates expectations of high video quality among consumers - all commercial offerings must be HD and Full Screen.

Vusion’s next-generation video delivery service was designed to address each of these macro trends in the media industry. Unlike lower quality technologies that were designed for dynamic web content, Vusion’s end-to-end video streaming services was designed specifically for ’TV channels’ and revenue generating media services. We support HD quality, Full Screen, Instant On video streaming - and we deliver it using technology that is 5 times as efficient as standard HD video.

Vusion Enables New Business Models for Internet Media

For the first time, the media industry and user-generated sites can move from short format, low quality video to longer-play, high definition video. This shift will enable Internet monetization of video on a massive scale, based on advertising, subscription services, pay-per-view, syndication and new hybrid revenue models. Vusion supports multiple advertising models including: ad broadcasting for high-volume pooled inventory, and ad narrowcasting for micro-inventory and one-to-one profile-based marketing models. With Vusion, your users will get a "TV Experience" on their computer.

Vusion provides an advanced, end-to-end video distribution service that radically improves the user experience for streaming Internet video. Vusion’ infrastructure can scale to millions of concurrent viewers and massive video storage. Vusion’s next-generation video delivery service was designed for continuously optimized Quality of Service (QoS) across our entire network, from video ingestion, storage, data centers and our intelligent client plug-in, which supports Vusion QoS for Flash, Windows Media, Quicktime, H.264 and Vusion HD media.